Online Marketing

Online Marketing leads the way, and the marketing dollars don't lie! The internet, as a marketing medium, now ranks ahead of TV, Radio and Print as the preferred marketing method for businesses, brands and organisations worldwide.

dot Online Marketing's services offer a range of benefits for your business including:

  • Being found first in search results
  • Gaining an advantage over your competitors
  • Attaining the highest rate of traffic to your website
  • Taking your position as your industry's leader
  • Attracting more quality sales leads
  • Increasing business revenue
  • Enhancing business profitability
  • Improving business sustainability

    • SE Optimization

    Our Search Engine Optimization service encompasses consultation, keyword research, copywriting, website redevelopment, creating incoming links, submitting to search engines and finally, reporting on optimization results. dot Online Marketing AB is dedicated to the high standard of SEO that major search engines demand. We offer SEO services with guaranteed top results based on your keywords and competition.

    Definition of Web 2.0

    Web 2.0

    Web 2.0 is an expression which was coined not to describe some updated or new version of web technology (like giving consecutive numbers to upgrade versions of software programs), but has to do with the fact that the way people use the Internet has changed.

    While before this time the Internet was almost exclusively used as an information medium with the two groups of information suppliers and information seekers rather cleanly separated, nowadays the general Internet user is not content with just consuming information anymore but actively participates in the design and organization of the Internet. This expresses itself in the phenomenal success of social network sites like MySpace, social bookmarking sites like del.icio.us and social video portals like YouTube. Another example would be the Internet encyclopaedia Wikipedia which was put together through the cooperation of many thousands of users who contributed their knowledge and expertise.

    Web 2.0 has considerable impact on the realm of Internet marketing which after all is mainly about finding out what people need and want and then delivering it to them. An Internet marketer also has to find out where they are so he can tell them that he has what they want.

    Many relatively new marketing strategies were developed as a reaction to those Web 2.0 changes like Tag and Ping (generating traffic from social bookmarking sites), uploading videos to YouTube and other video platforms as a source of traffic and exploiting the immense traffic to MySpace and other social networks for marketing purposes.
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